Choosing inbound marketing is like playing the long game; it leads to more solid, consistent results. Digital marketing is playing the short game, where you get immediate results, but they’re not often worth as much in the long term. 

In our opinion, the most effective way to leverage both of these is to use digital marketing tactics to drive your inbound marketing strategy. Implementing digital marketing tactics can help your inbound marketing strategy grow exponentially, drawing in more of the right leads in less time, and for a greater overall ROI.

In the end, it’s up to you to determine what your goals are for your business’s marketing strategy, and whether you choose inbound marketing or digital marketing.